rebranding eczema edit

meet soothe

itchy, angry skin? Our bestselling gel for calmer, comfier sensitive skin.
Shop Now
the dream team

calm skin starts *inside*

Vitality works on your gut from the inside. Soothe calms sensitive skin on the outside. Two daily rituals, one routine.
shop the duo

only the cleanest

We use 100% wildcrafted sea moss, harvested from the ocean and made fresh to order in small batches. No fillers, pool grown sea moss, just simple ingredients chosen to help your body and skin feel their best.

shop now

made fresh

Each jar is made to order, so it reaches you fresh rather than sitting on a shelf. Keep it in the fridge once it arrives. 

effective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsheffective, never harsh

the calm clear mask

For skin that breaks out but can’t handle harsh products. Glow is a hydrating mask with zinc, niacinamide and black seed to help calm blemishes, plus hyaluronic acid so skin feels soft, never tight. Apply a thick layer, rinse, then moisturise.

shop glow

real skin, *real results*

Reviews from real customers, in their own words.

"I have loved my experience this product has helped my skin massively I’ve tried loads of dermatologist reccomend creams nothing worked like this products I’ll definitely reccomend buying this product and would get it again"

Dareen A.

"My mum has been using the sea moss for like 6 days, and her skin is like clean clean. She struggled with severe TSW for so long, 5-6 days since she has been eating this and also putting on her skin and her skin is already so good, Will definitely be buying some more soon!!

— Hanna S.

'My son had the worst break out, this cleared it instantly. I will never look back. 

— Amber H.

how to use vitality

Take a spoonful a day, straight from the jar or stirred into a smoothie, juice or tea. Keep it in the fridge.

shop vitality

how to use soothe

overnight: thick layer, cover, rinse in the morning, then moisturise. quick: thin layer, rinse after 10 mins. patch test first.

shop soothe

how to use glow

Apply a thick layer to clean skin. The thicker the layer and the longer you leave it, the better. Rinse with warm water, then moisturise. Use 2 to 3 times a week.

shop glow

how to use flip

Let one dissolve slowly on your tongue for about a minute, moving it around so it coats your mouth. Then eat something sour. Lemons, limes and sour fruit taste sweet for a while, no sugar needed.

shop flip